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When Joy (Jennifer Lawrence) was a young girl growing up her grandmother (Diane Ladd) was really her surrogate parent as after her parents divorced her father (Robert De Niro) left home and worked his way through a string of other women and rarely came back to visit, whereas her highly-strung mother (Virginia Madsen) was addicted to watching all TV daytime soaps and rarely left her bedroom. Therefore Mimi the grandmother indulged Joy in all her childish fantasies and encouraged her to be as creative and inventive as possible.
Her Eureka moment that leads to her inventing the mop is when she cuts her hands mopping up a spilt wine glass on her father's new girlfriend's yacht. Trudy the girlfriend (a blissfully funny Isabella Rossellini) is a wealthy widow so she is soon tapped up to finance the production of the mop who's development is anything but smooth. It isn't until a desperate Joy gets the mop into the hands of Neil Walker (Bradley Cooper) the CEO of the brand new QVC shopping network that things really do take off, but that's even after a nail biting false start when it looks like the mop may be a complete flop after all. However by now nothing will stop a transformed Joy even it means having to get tough when a shady deal with someone claiming to own a similar patent threatens to bankrupt them all.
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There are some real moments of sheer joy in the piece ..... De Niro is gloriously funny as the outspoken ..... but there are parts that literally drag. For example Cooper's small but crucial role seems to be a blatant piece of PR for the whole TV Shopping Network concept as he overloads Joy, and us, with unnecessary minute detail on how it all works.
The attention to all the period details pays off handsomely as it sets the perfect tone in its Long Island setting and also in the QVC Studios (look out for Melissa Rivers playing her mother Joan) but that still doesn't make up for fact that we may be convinced that the mop is indeed a miracle (!) but the story about it's birth is not.
★★★★★★★